Tang Xiaoli
Summary
Dr. Tang Xiaoli is a Lecturer at the School of Economics and Management, Yanshan University. She received her Ph.D. in Management Science and Engineering from Yanshan University. Her research focuses on consumer behavior, artificial intelligence marketing, internet and new media marketing, live-streaming commerce, brand management, and neuro-marketing approaches using eye-tracking and event-related potentials (ERP).
Dr. Tang has published extensively in SSCI and SCI indexed journals, with over 15 international English publications and multiple CSSCI and Peking University core journal papers. Her work integrates behavioral science, neuroscience methods, and digital marketing analytics to understand impulse buying, product scarcity effects, virtual streamers, and consumer decision-making mechanisms.
She serves as reviewer for several SSCI-indexed journals including Frontiers in Psychology, Perception, Asia Pacific Journal of Marketing and Logistics, Marketing Intelligence and Planning, and Sage Open. She is also a Young Editorial Board Member for multiple academic journals in management and social sciences.
Dr. Tang has received the Excellent Doctoral Dissertation Award of Hebei Province and several teaching and research excellence recognitions.
Editorial Board Member
Work Details
School of Economics and Management
Yanshan University
China
